When I came across a couple of this photos on Pinterest I just knew I had to find the rest of the set because I thought they were just stunning. It turned out they were all shots advertising a clothing collection called "Lolita '17" and was photographed by Ming Nomgchong. Each location and set is styled beautifully and really demonstrates the dreamy bohemian festival lifestyle. I get really big coachella vibes from the photos and the video as everything about it is just so summery and styled so well. I would love to create a set with tents, blankets, wall hangings, bunting and other decorations to achieve something similar to this. There are a lot of images from this campaign, but I had to narrow them down as there was far too many to post. Some of the other images were shot indoors but still on a location not in the studio and there were some more outdoor locations. One of the other locations was at a caravan which made me think of glamping. I love the movement of the fabric that the photographer has managed to capture.