I usually create a physical sketchbook or at least a folder for my projects, however to save printing costs I have decided to do this project on a blog. I think blogs are great, however with projects like this it is important for the work to flow smoothly from start to finish, so you can see the development throughout the project. Blogs work by putting the most recent post at the top, which means with projects like this one, you would be starting at the end of the project.

To ensure that the posts would run smoothly and in time order starting at the start of the project and working down to the end, I have had to adjust all of the dates and times that the posts were published. I am asking you to please ignore the dates above each post as they do not relate to when the work was actually done. I hope this makes sense and that you enjoy looking though my work.

Project Proposal

303 - Final Major Project Proposal – Rachel Gardiner

For my final project I plan to carry on from my previous project, where I began exploring the possibility of putting a magazine together. In the last project I photographed a variety of portraiture and still life using both natural and studio lighting. The previous experiments have allowed me to develop a better idea of what content I want to create and feature in my magazine.

My magazine is a fashion, beauty and lifestyle magazine and the issue I am going to be producing will be a Spring Summer 18 Issue. I plan on doing extensive research about the SS18 trends and will begin to generate ideas that reflect or feature the trends. The magazine is going to be mainly imagery and I am going to be trying to keep the text to a minimum.

For the fashion content I shall be shooting a variety of editorials, some will be done with natural lighting on location and some will be based in the studio. In the studio I want to use a few different lighting set ups and techniques depending on which set up suits each shoot. I definitely plan on doing a fashion editorial within the studio using the lights to create effective shadows. I also plan on doing quite a few location shoots, with it being a spring summer issue I plan on returning to the Torre Abbey Gardens as the plants create a wonderful tropical setting. I also plan to feature a swimwear editorial either on a location that features a pool or a beach, both which will likely be shot on natural lighting. For the fashion shoots I plan on styling and sourcing all of the clothes myself, however if the workload becomes too much I know a few stylists that I can contact for help. Depending on my finances I may try and use more professional models, who are less likely to be unreliable. I am also debating featuring a ‘street style’ section where I shall capture local peoples outfits that I like. I also want to feature some fashion still life shoots.

For the beauty content I plan on doing some beauty editorials featuring highly detailed close up portraits. I am going to try both creative bold looks as well as specifically ‘on trend’ looks. This section could also feature portraits focusing on popular hairstyles. These shoots will be done in the studio using a beauty dish and possibly also recreate some set ups I did previously using a reflector dish with a honeycomb and snoot. This section could be accompanied with text explaining how people can create the looks themselves and the products that have been used.

For the lifestyle section I plan to feature a Travel section, I am possibly going to reach out to people who have recently travelled to contribute to this section so I can feature more than one person’s opinion. Within the Lifestyle section I shall also feature local café’s and restaurants with reviews backed up with supporting imagery. This section could also feature Cooking/baking ideas, home ware, DIY’s, interior design, current textile trends etc. Almost all of the lifestyle stuff will be shot on location.

I also plan on featuring interviews with people who relate to the industry such as Fashion designers, Models, Make up artists, Hairstylists, Stylists, Graphic Designers, Photographers, Bloggers, Youtubers Baristas etc. These interviews will be done in a fun and creative way where they will all have the same set of questions to answer. I haven’t decided for definite yet but I think I shall print the questions and get them to fill it in by hand and they can decorate it however they like, then I shall scan it in. By doing this it will allow the people to reflect their creativity and will be more personal. If I cannot do this I shall use a ‘hand writing’ style font for the answers.

To bring all of this together I know I shall have to reach out to people to collaborate with, however I do aim to do almost all of the photography myself, but will probably find someone to assist with the writing, as literacy is not my strong point. I may also have a retoucher edit my work to ensure my imagery reflects the highest quality possibly.

I have not yet decided whether the magazine is going to be digital and have more of a website/blog design or is going to be a physical print magazine. If I go with the digital design I plan on creating supporting social media accounts, as well as video content that fits a long side the imagery such as look books, interviews, behind-the-scenes.

Isuu Research

Isuu is a website where you can look at a humongous variety of digital magazines and there are so many cool independent ones on there. I decided to take a look at a lot of the fashion magazines and screenshot some of the layout designs and style of photography that I liked. I decided that I want to create a magazine that is quite simplistic and has very minimal text like the teo magazine. 

Screen Shot 2018-05-24 at 21.19.06.png
Screen Shot 2018-05-24 at 21.19.17.png
Screen Shot 2018-05-24 at 21.19.25.png

Trend 01 - Athleisure

Shoot Plan:

The plan for this shoot is a fashion editorial located in a variety of places such as a tennis court, basketball court within a public park. The style of this shoot is inspired by the trend Athleisure, which is when clothing made for work outs or sports are worn in a different setting such as a workplace, school, casual everyday dress and other occasions. 

  • Location - Basketball and Tennis Courts, Upton Park, 45 Lymington Road,
  • Equipment: Canon 5D Mark iii, with Canon 24mm-105mm L Lens and Canon 85mm 1.8 Lens
  • Model: Rosie Rabone

All of the clothing I picked out was from ASOS.com and I decided the main two brands I would focus on was Nike and Fila. I created two outfits for each brand and ordered the clothing in the models sizes.


Screen Shot 2018-05-09 at 13.08.45.png
Screen Shot 2018-05-23 at 16.32.29.png

Athelisure - Look one

Contact Sheets

Look One - Final Edits

Athleisure - Look Two

Contact Sheets

Look Two - Final Edits

Athleisure - Look Three

Contact Sheets

Look Three - Final Edits

Athleisure - Look Five

Contact Sheets

Look Five - Final Edits


Shoot Evaluation

I was really nervous the day before our shoot as the weather forecast was awful rain for next three days and Rosie was only staying down here with me for two nights, as she actually lives near Bath. We ended up being lucky that it was actually a very nice sunny day. Not only did the sun create nice summery lighting, but it also meant Rosie wasn't freezing in some of the outfits that were dresses or skirts. The downside to the bright sunny weather was my eyes were constantly watering and irritating me It was the Easter holidays so I was also really worried that the courts were going to be very busy, but again luck was on my side as it was very quiet. I think that the shoot went really successfully as I managed to get so many shots and a slightly different background for each outfit. 

Because Rosie was going to have to change outfits and there wasn't really anywhere private like a public toilets near by for her to get changed in, so I had a good think about the outfits and worked out an order that meant she would always be covered. We started with the Camo trousers and the Fila t-shirt and then went onto the Fila dress. To get into the Fila dress I got Rosie to put there skirt on like a boob tube allowing her to take the t-shirt off without exposing anything, she could then put the dress on over her head and take off the trousers. Although the second Fila outfit was a dress, I also wanted to try it out like a top by tucking it into the skirt. The next outfit was the Nike long sleeve top and jeans. To get into this outfit Rosie put the jeans on under the skirt, then pulled the skirt up like a top again allowing her to put the Nike top over the top and pull the skirt off. All of these changes basically wouldn't have been able to be done if it wasn't for that skirt. Even if I don't need a skirt for a shoot I shall now remember to always bring one. The final outfit was the cropped Nike t-shirt and red skirt, therefore she put the skirt on at a top so she could swap the Nike t-shirts, she then pulled to skirt down to waist level and pulled the jeans out from underneath. Another way to get round this awkwardness of changing in public is to purchase some sort of pop up tent that models can go in and change without anyone seeing.

For this shoot I wanted to ensure that Rosie was captured in a variety of different poses so that the shots for each outfit don't look too similar. I also shot from a variety of angles as I tried shooting straight on, looking down at the model sat on the floor, sitting down level with the model, kneeling down on the floor and looking up at the model and looking through the fence at the model. I also experimented with depth of field, as the use of shallow depth of field occurs throughout a lot of my work and think it is definitely one of the key components of my personal photography style. I tried using a shallow depth of field by shooting down the edges of the fence that were out of focus leading to Rosie who was nice and sharp. I also wanted to use shallow depth of field as in a lot of the shots their are cars and some people walking in the background and I didn't want them to be too distracting.

I actually planned on doing the red skirt in the tennis court, however I didn't realise that the centre metal net was red, so that was bit of a happy accident as it worked really well. I did purposely choose for the Fila dress to be shot in the basketball court as the mesh sleeves and hood reminded me of the fabric that is used in basketball jerseys. The only thing that annoyed me about the basketball court is that the theme for this outfit was Fila and the hoops had Adidas written on it and although most of it was covered, the font is so recognisable you can tell straight away. 

I took quite a lot of photos for this shoot, but I hope to be able to narrow them down to three favourite images per outfit. By choosing three I have a definite two for a magazine and a extra third shot for my Instagram, as the grid layout is in threes and I like each row to be from the same shoot. 

I think the shoot was really successful and I looking at my contact sheets I think I definitely managed to get exactly what I had in mind. I look forward to editing and sharing the images I choose for my final edits.

Final Edits

Here are the 12 final edited images that I have chosen from my Athleisure shoot. I actually shot 5 looks, but I decided to stick to four as I felt outfit four didn't have enough variety to choose three strong images that aren't too similar. When I was choosing the images from each outfit I had to keep the other outfits in mind to try and avoid repeating the poses throughout the series of images. I tried to make sure that each outfit had a full outfit shot along with two supporting images preferable one slightly cropped in shot and a closer cropped portrait. The only look that I struggled to choose three images that features a closer crop portrait was outfit three. Although look three doesn't feature the cropped portrait, I don't mind as I really like the three photos I have chosen and each has a different pose so none of them are too similar. I don't know which outfit was my favourite to shoot, but I do have a single favourite image from each look.

_J4A0313 72.jpg

This shot is my favourite for this outfit as I really like the composition and the angle that I shot from. I had to kneel down on the ground and shoot up at the model to be able to her the tall basketball hoop in the shot. I really like this composition as the model looks a little bit like she is framed because of the big tree on the right that comes up and over the model and the post and basketball hoop on the left. I also love this shot as I think the basketball hoop helps set the scene.

_J4A0321 72.jpg

If I am completely honest I don't exactly know why this is my favourite shot, but it just stands out to me out of the three. I really like the models casual pose and expression. I also really like how the lines on the floor are yellow, matching the yellow on her t-shirt. I positioned Rosie within the circle in the middle of the court as I wanted it to frame her, but I didn't want it to be obvious, I just wanted discrete simple lines that lead you to the model and I think this composition created the effect I was after. I think that the painted lines on the floor also add context as most people associate lines on concrete like that with sports.

_J4A0066 72.jpg

I really like this shot as I like the pose and carefree expression on the models face. This image has bit of a grungy and edgy feel to it which is enhanced with her slight squint, creating a bit of a moody/serious expression staring straight down the camera. I feel something similar to this would fit in well to a more alternative fashion magazine such as i-D or Dazed or something a little more unique and independent. 

_J4A0569 72.jpg

As it was really sunny the day of the shoot Rosie's natural freckles really popped out, which is why I love this shot so much. I love how naturally pretty Rosie looks in this image. I purposely chose to keep the makeup very minimal and stripped back as this shoot is all about sportswear and not being all glammed up.

Trend 02 - Border Beauty

Shoot Plan:

The plan for this shoot is a fashion editorial located somewhere on location that I can build a set made up of tents, wall hangings, blankets, bunting and more. The style of this shoot is inspired by the trend border beauty, which is clothing where the patterns on the fabric are a variety of patterns that in corporate lines that create a border looking effect. This type of pattern is quite often used in bohemian style clothing, which is often worn at festivals. The shoot is going to have a very bohemian festival style where the model will be styled in a variety of outfits and will be paired with accessories such as flower crows and glitter and face gems with their makeup.

  • Location - A garden or piece of land that has trees and room for the set.
  • Equipment: Canon 5D Mark iii, with Canon 24mm-105mm L Lens and Canon 85mm 1.8 Lens
  • Model: Rosie Rabone or Rachel Prescott

All of the clothing I picked out was from New Look. New Look has a really good selection of floral and pattern pieces. I wanted to have a variety of garments but wanted to make sure I included some dresses as I have some poses in mind that would work best with dresses.

Screen Shot 2018-05-09 at 13.16.05.png
Screen Shot 2018-05-09 at 13.17.02.png

Trend 03 - Vintage Brights

Shoot Plan:

The plan for this shoot is a fashion editorial located in the studio. The style of this shoot is inspired by the trend Vintage Brights, which is clothing made with fabric that had bold bright colours, flowers and patterns on. This trend gives me really big 70's vibes, therefore I plan on doing a 70's style fashion shoot. I also really like these neutral brown coloured backdrops in some of the photos from my mood board. I know that one of the coloramas at uni is the kind of colour I am looking for would really complement the tones of the clothing.

  • Location - Photography room at Plymouth College of Art
  • Equipment: Canon 5D Mark iii, with Canon 24mm-105mm L Lens and Canon 85mm 1.8 Lens, Elinchrom RX4-D Lites, Octabox, Sync Lead, Skyport, Laptop or Mac to tether to.
  • Model: Currently Unkown

All of the clothing I picked out for this look is from New Look, they had a lot of pieces that worked really well with this trend. I decided to do a vary whether the bold patterns were on the top, bottom or all over. I also included a few pieces such as the Peace and Love t-shirt to increase that 70's vibe. 

Screen Shot 2018-05-09 at 13.12.04.png
Screen Shot 2018-05-09 at 13.12.20.png

Trend 04 - Monochrome Life

Shoot Plan:

The plan for this shoot is a fashion editorial it will be shot within the studio using a white backdrop. The trend that inspired this shoot is Monochrome Life, which is all about black and white fashion. The garments can be both black and white or you can pair two items such as a white top and black skirt. All details of the outfit must be either black, white or both. This shoot also features clothing items that work well with other trends such as border beauty and delicate ditsy as they could be those kind of patterns but just black and white.

  • Location - Studio, The Old House, Compton TQ3 1TD
  • Equipment: Canon 5D Mark iii, with Canon 24mm-105mm L Lens and Canon 85mm 1.8 Lens, Elinchrom RX4 D-Lite
  • Model: Maxine Vyle

All of the clothing I picked out was from a variety of online stores. I wanted to make sure I got a variety of patterns that featured stripes, polka dots etc. I also wanted to feature a slogan T-shirt as they are currently very popular.

Screen Shot 2018-05-09 at 13.13.20.png
Screen Shot 2018-05-09 at 13.14.56.png

Trend 05 - Delicate Ditsy

Shoot Plan:

The plan for this shoot is a fashion editorial it will be shot on location both indoors and outdoors. The trends that inspired this shoot were simple botanical and delicate ditsy, both all about floral patterns. For this shoot the style is slightly more formal but not quite a ball-gown kind of thing.

  • Location - Oldway Mansion - Torquay Rd, Paignton TQ3 2TY
  • Equipment: Canon 5D Mark iii, with Canon 24mm-105mm L Lens and Canon 85mm 1.8 Lens, 
  • Model: Currently unknown

All of the clothing I picked out was from a variety of online stores I also found some really nice pieces in store at H&M which I can't find online, therefore there are no pictures. For these dresses I wanted them all to be floral and to have a pastel/muted tonal range and nothing too bold or bright. I mostly chose dresses that were made from a mesh/crepe type of material as I like the way it falls and flows nicely. These types of dresses are nice to pose with as you can capture the movement in the fabric. I also think the softness os the fabric enhances the 'delicate' part of the trend.

Screen Shot 2018-05-09 at 13.15.41.png
Screen Shot 2018-05-09 at 13.18.54.png